KO's asset-light bottling shift boosts margins and efficiency, with local focus helping offset global disruptions.

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola Co (KO) reports 5% organic revenue growth and robust margin expansion, despite facing volume declines and currency ...

Coca-Cola's recent factory closures in the U.S. are part of a broader strategic overhaul aimed at enhancing efficiency and ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola Company, the world’s largest soft-drink maker, started a new advertising group and emerging markets division in a bid to catch PepsiCo Incorporated, whose sales have grown three times faster ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as Fairlife, ...