Perfect for those who want to keep their brunette essence while adding a touch of light, this shade is set to be the favorite ...

Olivia Wilde joined members of “The Studio” cast and creative team, as well as celebrity guests, for the red carpet premiere ...

Whether you're looking for the perfect summer glow or a bold vacation look, these new launches promise to elevate your beauty ...

The sleek cropped jacket and mini skirt combo is making fashion waves among Gen-Zs. Here’s how the new B-town girls rocked ...

Weed, obviously. But also a ton of innovation, some surprising ingredients, a dose of hucksterism—and a tradition on the ...

The opening night of "Othello" on Broadway was the place to be for celebrities on Sunday. Martha Stewart, Jennifer Lopez, and ...

Along with other Mughal ethnic wear like Pakistani Suits and Sharara, the Farshi Salwar Suit style is making a comeback.

Announces an additional week for this year’s entries.

We’re sure we don’t need to tell you that Jennifer Lopez is a beauty icon – and has been for decades. Breaking onto the scene ...

Trinny Woodall, a bestselling author and founder of Trinny London Beauty, joins TODAY's Jenna Bush Hager and guest co-host ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Our color trend forecasting expert helps come up with the likes of Pantone's Color of the Year — here's what colors she says ...