The Atkins Diet book has sold 1.1million copies here since it was published in 1999. The updated paperback version, released in January, is selling 120,000 a month.

But so is balance. Which is why when Lowe, an avid follower of the low-carb Atkins diet for decades and the diet's brand spokesperson since 2018, has an occasional cheat day, all bets are off.

But so is balance. Which is why when Lowe, an avid follower of the low-carb Atkins diet for decades and the diet's brand spokesperson since 2018, has an occasional cheat day, all bets are off.

Dr Robert Atkins said his diet, which he invented in 1992, worked because of the way the body burns fat and protein. However, scientists say new evidence indicates this is not so.

Lowe credits his ability to eat junk food in moderation, while maintaining an athletic body, to the Atkins diet, which involves limiting carbohydrates and prioritizing protein and fat intake.

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