Ice baths have become increasingly popular over the past few years. Fitness enthusiasts and casual exercisers around the world are embracing this trend that was once reserved for elite athletes.

Ice hack involves taking cold showers. Image courtesy: Adobe Stock 3. Take cold showers or ice baths “Take cold showers for 30 seconds to 2 minutes, as they may increase circulation and boost ...

How a fitness industry veteran turned a single order into a multimillion-dirham venture British expat Nick Blair, 36, runs a business in the UAE, selling ice bath products, generating a revenue of ...