There is growing evidence that B2B brands are becoming braver when it comes to introducing influencers to the marketing mix. Global technology company IBM is one B2B giant investing more into both ...
Coca-Cola has updated the design of Coca-Cola and Diet Coke, bringing them in line with the refreshed Coca-Cola Zero packs it unveiled in February. It marks the first global packaging update since the ...
While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...
Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...
We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...
The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...
The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.
As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...
Former CMO Christophe Poirier took on the role in 2024, and says the business has a common culture based on the phrase: ...
Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...
The key to showing up in AI search results is a strong command of the 4Ps irrespective of category and which answer engine ...
In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...
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