Contributor of the Year Brianna Langley-Henderson on empowering frontline employees and aligning customer data with corporate ...

Contributor of the Year Myles Suer on hyper-personalized journeys, AI's transformative power, and the data-driven future ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

Sentiment analysis transforms customer experience by uncovering emotions, driving engagement and delivering ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve ...

Social care is the practice of engaging with customers on social media to meet their needs, solve problems and build ...

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.