In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding ...

UGC is seeing tremendous growth driven by generative AI. And commerce-related ad revenue could surpass TV for the first time ...

Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...

AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government ...

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.