Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, ...

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...

What you need to know about Google Ads monthly spending limits, average daily budgets, billed vs. actual cost, and more.

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.