You may have seen the term soft socializing circulating online. Often framed as a Gen Z trend, it’s described as low-pressure, intentional, and often low-cost ways of spending time together. Think ...

You might have come across the term “soft socializing” on your social media feed recently, it’s the newest Gen Z social trend that prioritizes low effort hangouts. Rather than centering plans around ...

Soft socializing offers a low-pressure way to connect with others, helping to reduce stress and build meaningful relationships. This approach focuses on shared activities—like hiking, crafting, or ...

But why is that? What is it about our relationships that make them so central to our lives? According to neuroscientist Ben Rein’s new book, Why Brains Need Friends, it comes down to our brains. As he ...