LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the different types of market segmentation ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

Targeting individual market segments can be effective, but marketing segmentation also has some limitations. Segmentation involves classifying groups of people according to habits or characteristics.

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one ...

You can use marketing functions to define geographic markets, identify the common characteristics of the members of these target markets and develop strategies for selling to them. When you base your ...

Historical Social Research / Historische Sozialforschung, Vol. 42, No. 1 (159), Markets and Classifications. Categorizations and Valuations as Social Processes Structuring Markets (2017), pp. 103-122 ...

Jobs to be Done is a hot concept. Companies as wide ranging as Nestlé, Clorox, and Cisco have been using the theory to double down on customer centricity. Given that I co-authored one of leading books ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...