Amazon is now letting iOS users virtually try-on shoes, the company announced in a blog post. Amazon customers in the US and Canada are able to try on shoes for various brands including New Balance, ...

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Snap Inc., maker of the Snapchat app and platform, has unveiled augmented reality shoe try-ons this month. Now, Gucci has become the first brand to step into the tech, with Monday’s launch of its ...

Gucci is notable as the first brand to sponsor a global Snapchat AR lens that lets people virtually try on a pair of shoes before making a purchase. The activation gives the luxury brand a chance to ...