I remember clearly the hair products I used when I first went natural eight years ago. There was Shea Moisture Curl Enhancing Smoothie, which I used for moisturizing and defining my curls. Carol’s ...

I know it, you know it, and their CEO Richelieu Dennis knows it too. On Monday, the Black-owned beauty company set off an internet firestorm after releasing an ad centered on the premise that “hair ...

For people with curly, kinky hair who need to lock in moisture, add sheen and reduce frizz, SheaMoisture's Reconstructive Elixir is great addition to your hair care regimen. Partner it with ...

I grew up seeing my mom's SheaMoisture shea butter deep treatment in the bathroom, and as I grew older and learned how to care for my own hair, SheaMoisture always made its way back to my bathroom, ...