Online marketing success depends on segmenting to find your target market (or markets) and targeting your marketing strategy (message, products, service options) to appeal to this target audience, ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools. The offering, called Mobile-PRIZM, is designed to help advertisers and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

In the CPG marketing world, everything is new, and nothing is normal. As the pandemic continues to upend grocery shopping habits short and long term, CPG marketers are struggling to reach consumers in ...

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...