Immersive VR and XR now allow perceptual science to be conducted under rich, interactive conditions that approximate everyday sensorimotor engagement better ...

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Perceptual video coding is an advanced compression strategy that exploits the characteristics of the human visual system to reduce data rates while preserving perceived video quality. By incorporating ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

Music perception research bridges the gap between sensory neuroscience and the study of complex social behaviours. Recent advances have highlighted that ...

Please provide your email address to receive an email when new articles are posted on . Perceptual learning significantly improved spectacle-corrected distance visual acuity. Patients assigned to ...

Per Hultin discusses meeting the challenge of a rising volume of content and the growing carbon footprint of online video streaming. Consumers today have higher expectations for the quality of the ...

In January 2026, Just Arrived at Arrival Gallery brought together a group of international artists whose practices engage ...