NEW YORK--(BUSINESS WIRE)--Software and data platform, VideoAmp, has acquired media investment optimization provider, Elsy, to further scale and accelerate adoption of its measurement and currency ...

Proper measurement is critical to the advancement of theory (Blalock 1979). Adaptive Structuration Theory (AST) is rapidly becoming an important theoretical paradigm for comprehending the impacts of ...

TOKYO--(BUSINESS WIRE)--Conviva (Headquartered at Foster City, California, USA; Japan Office: Chiyoda-ku, Tokyo; hereinafter referred to as Conviva or the Company), which provides continuous ...