Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Opinions expressed by Entrepreneur contributors are their own. Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing ...

Google announced on Twitter yesterday that they have added "two changes to make it easier to specify landing page parameters." Specifically (1) Final URL Suffix is now available in Google Ads and (2) ...

Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the ...

About 40% of consumers will leave a page if it takes longer than three seconds to load. The average retail mobile site loads in 6.9 seconds. See a problem here? Officially launched earlier this year, ...

In a DoubleClick Advertiser blog post, Google announced it is expanding the Accelerated Mobile Pages (AMP) product to include ads and landing pages. Pages built in AMP HTML are designed to load ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages. This ...