Google Ads will use GA4's conversion window settings from March 31, 2023. This change will ensure consistent reporting between the two platforms. Advertisers can opt out by contacting Google support, ...

The forced migration to GA4 has companies concerned about the long-term costs, as GA4 requires a more formidable data analytics foundation. For years marketers everywhere have used the Google ...

Google released a GA4 Reports Builder add-on for Google Sheets. The extension allows users to create and run reports for GA4 properties within Google Sheets. Initial users give the new tool mixed ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data privacy protection for today’s digital environment. Rather than a ...

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Today was the day Google was supposed to kill the original analytics. But it is still up as of this writing. On what is supposed to be GA4 day, we present to you competitor Matomo‘s hilarious, soon to ...