Introducing Spotify Island, a new music-themed extension of Spotify inside Roblox that will sell in-game band merch.

Spotify Island’s new Planet Hip-Hop is live now in Roblox, and the virtual experience aims to give a younger generation of hip-hop fans new ways to connect with their favorite music artists.

Spotify is the first streaming service to be featured in Roblox, and players can pause, skip or play music in the game.

Spotify is bringing Spotify Island to Roblox, a set of virtual music-themed islands that let players make music, purchase merch, and play games.