Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future of ...

One of the major fumbles you can make with B2B content marketing is giving up too early. On average, it can take as long as six months to a year to start seeing results. This length of time will shift ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Fads and fashions pass through the marketing landscape, but B2B blogging remains one of the most compelling platforms for attracting attention. In fact, according to a 2012 HubSpot report, 92% of ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

In October 2025, American Eagle CMO Craig Brommers remarked in an interview, "I can't believe that anything in our advertising marketing world is still commanding this amount of attention 10 weeks ...