When building a brand message, B2B marketing teams know that unless you’re a massively popular sports equipment manufacturer in Oregon, it’s never as easy as “just do it.” Your message is the quick ...

More than ever, B2B creatives will see their work in OOH, at events, and in sponsorship campaigns. As businesses invest more ...

In today's fast-paced digital environment, SMS marketing has become a powerful tool for B2B brands looking to connect with their audience. Fully 90% of customers read texts within five minutes, so ...

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Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

B2B brands might feel a little neglected during the holidays. While B2C brands rush around, woo customers, and put up tinsel, B2B brands often get on with the same routines, feeling a little less than ...

You probably think of instant messenger (IM) as an informal communications channel mainly used by teenagers – and you would be correct to do so. But despite limitations, a growing number of B2B ...

WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to ...