Dentsu is launching a partnership with ITN/Magnite on its local linear programmatic buying platform in Q1 2026. The post ...

Q3 2025 Management View CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained ...

Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, today announced that the Ryff platform is now ...

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying ...