Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee’s long-sacrosanct policy of keeping brand names off its stadiums.

LOS ANGELES — The Los Angeles Olympics will be sporting a first. The organizers of the 2028 event will be selling naming rights for some of the venues that the competitions will be using.

Venues for the 2028 Olympics and Paralympics will be permitted to sell naming rights, a first in the Games' storied history. LA28, the organizing committee for the upcoming Summer Olympics in Los Angeles,