That hard lesson came during Oklahoma State's disastrous 2024 season, when the Cowboys stumbled to a 3-9 record and missed a bowl game for the first time in nearly two decades. It was an obvious low point for a program known for winning in the Gundy era.

This article was originally published on www.si.com/college/oklahomastate as Oklahoma State's Mike Gundy Explains What Makes Big 12 Exciting. Oklahoma State is looking to bounce back next season and beyond, and the Big 12 will play a major role in its future success.

Consistency, culture and chemistry have been OSU pillars under Mike Gundy. But how do the rebuilt Cowboys develop those for a bounce-back season?