Levi Strauss heir and philanthropist Daniel Lurie says he will make streets safer, help small businesses and squash the open-air drug markets that have tarnished San Francisco’s image in recent years.

Local filings showed Daniel Lurie spent millions of dollars of his own money to help fund his mayoral run against fellow Democrat and incumbent mayor London Breed.

San Francisco’s mayor is the latest casualty of the 2024 anti-incumbent election cycle, losing her seat to a political novice after just one term. Democrat London Breed had been a member of the city’s Board of Supervisors since 2012 when she became the first Black woman to lead the city in 2018.