The Tennessee Vols announced on Monday that season-ticket prices for football will increase in 2026 by an average of 4 ...

Danny White informed Tennessee football season-ticket holders that the cost will increase by an average of 4% for the 2026 season.

In the league where it just means more and in a day and age where every dollar counts, Tennessee announced to season ticket ...

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug ...

KNOXVILLE, Tenn. — Tennessee Athletics announced Monday that football ticket prices for the 2026 season will see an average ...

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Texas will reportedly spend $35-40 million on its 2025 football roster between NIL and revenue distribution – here’s how Tennessee athletic director Danny White reacted to the gaudy figure.

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee's Danny White is the highest-paid Athletic Director at a public university in the country, according to the Knox News, part of the USAT TODAY Network. The Knox News reported that White ...

Tennessee’s Danny White was named the athletic director of the year by Sports Business Journal on Wednesday night. The publication cited major naming deals, a new talent fee for athletes, a ...

Tennessee will continue to have a 10% talent fee added to the cost of the contribution and ticket, which came to be last year ...