Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.

Andy Byron, the startup executive at the center of an extraordinary social media furor, has resigned as CEO of data operations startup Astronomer.

Pete DeJoy took over following former CEO Andy Byron’s resignation after he was captured on a “kiss cam” with a fellow Astronomer employee, who is not his wife, at a Coldplay concert.