Homegrown messaging app Arattai has climbed to the top spot in the Social Networking category on the App Store.

Zoho is set to debut Zoho Pay, a UPI-based payments app embedded in its Arattai chat platform, expanding from business ...

Zoho has been quietly building consumer tech products for four years now. A couple of them didn’t stir much interest. But recently, a minister’s post triggered a 100x surge for its messaging app, ...

Zoho Arattai has managed to gain immense popularity over the past few weeks, the made-in-India messaging app has literally broken the internet with over 100x surge in download numbers. However, that ...

Zoho’s messaging app Arattai is emerging as a serious alternative to WhatsApp in India. While the app already provides end-to-end encryption for calls, encryption for chat messages is set to roll out ...

Arattai has also seen a sharp decline in its App Store rankings, slipping from the top position in mid-October to 123rd place ...

Monthly active users were also on the decline, with the user count going down to 4.09 million in November compared to 4.35 ...