YouTube's rise as the top streaming platform on CTV screens has been driven by such changes as older viewers and longform content.

A YouTube executive needed only 27 minutes to make the case that the company is taking over all aspects of how people create ...

Maybe not, though. In his annual letter released on Tuesday, Feb. 11, CEO Neal Mohan bragged that TV is now the primary device for YouTube viewing in the U.S. by watch time. It has held the top ...

Netflix rightly gets a lot of the attention for winning the streaming wars, but that obscures the dominance of what is the leading online entertainment player for many viewers: YouTube.. The ...

New Delhi: According to the latest FICCI-EY report, digital media will become the largest segment of the M&E sector in 2024, breaking TV’s 25-year hold on the pole position. As per the report ...

Indeed, YouTube previously tried its hand at premium, non-UGC scripted content amid the peak TV boom — lest we forget, Netflix’s own “Cobra Kai” began life in 2018 as a “YouTube Red ...

YouTube has become a dominant force in TV viewing. Nielsen reported that it has been the top platform for streaming watch time in the U.S. for over two years, ...

YouTube's streaming dominance . YouTube has been the most popular streaming platform for a while now – it had an 11.1% majority share of TV and streaming viewership in the US in December 2024 ...

It sets the entertainment powerhouse up for the kind of backlash we’re seeing against other dominant but problematic tech companies. Bloomberg Opinion Last Updated : 01 June 2025, 09:44 IST ...

Since launching in 2017, YouTube TV has grown into one of the dominant pay-TV providers in the U.S., reaching 8 million subscribers as of last year.

Netflix is looking to capture some of YouTube’s lightning in a bottle with video podcasts. Executives at the streaming giant want to make video podcasts the next format available on the service.

YouTube anticipates further industry innovation and expansion given its growing dominance and continuous investment in podcast-related content, the firm said. This article first appeared on ...