YouTube's rise as the top streaming platform on CTV screens has been driven by such changes as older viewers and longform content.

A YouTube executive needed only 27 minutes to make the case that the company is taking over all aspects of how people create ...

Maybe not, though. In his annual letter released on Tuesday, Feb. 11, CEO Neal Mohan bragged that TV is now the primary device for YouTube viewing in the U.S. by watch time. It has held the top ...

Netflix rightly gets a lot of the attention for winning the streaming wars, but that obscures the dominance of what is the leading online entertainment player for many viewers: YouTube.. The ...

Andreas Briese, director for Germany and regional director for Central and Northern Europe at the giant video platform, highlighted newer opportunities for TV in the opening keynote at NATPE Budapest.

YouTube continued to be the dominant streaming platform of the bunch, accounting for 12.4 percent of time spent with TV in April, up from a flat 12 percent in March.

Indeed, YouTube previously tried its hand at premium, non-UGC scripted content amid the peak TV boom — lest we forget, Netflix’s own “Cobra Kai” began life in 2018 as a “YouTube Red ...

It sets the entertainment powerhouse up for the kind of backlash we’re seeing against other dominant but problematic tech companies. Bloomberg Opinion Last Updated : 01 June 2025, 09:44 IST ...

YouTube has become a dominant force in TV viewing. Nielsen reported that it has been the top platform for streaming watch time in the U.S. for over two years, ...

Since launching in 2017, YouTube TV has grown into one of the dominant pay-TV providers in the U.S., reaching 8 million subscribers as of last year.

Netflix is looking to capture some of YouTube’s lightning in a bottle with video podcasts. Executives at the streaming giant want to make video podcasts the next format available on the service.

YouTube anticipates further industry innovation and expansion given its growing dominance and continuous investment in podcast-related content, the firm said. This article first appeared on ...