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YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...

Not a bad ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads, but ...

Users with ad blockers are reporting seeing hourslong unskippable ads. Users with ad blockers are reporting seeing hourslong unskippable ads. is a news editor with over a decade’s experience in ...

Michelle Ehrhardt is Lifehacker's Associate Tech Editor. She has a bachelor's degree in history from Earlham College, where she also double majored in theatre. She also holds an MFA in game design ...

Google has openly defended its actions, citing the importance of ads for content creators. In a statement, the company explained: “Ads are a vital lifeline for our creators that helps them run and ...