Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

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You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.

In recent years, ASMR (Autonomous Sensory Meridian Response) has gone from niche internet trend to mainstream content category. With millions of viewers seeking relaxation, sleep aids, or simple ...