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Xbox, Microsoft

Xbox is rethinking game exclusivity and rebranding from Microsoft Gaming

Microsoft's new Xbox chief Asha Sharma signals major strategy shift, potentially returning to console exclusives after mixed multiplatform results. The company admits players are frustrated with rising prices and fragmented experiences.

· 2d

Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games

Game Rant · 1d

‘We Will Reevaluate Our Approach’ Xbox Considering Changes to Exclusivity Strategy

Are Xbox Exclusives Finally Making a Comeback?

Discover how Xbox's internal strategy is shifting in 2026, including potential Game Pass tier restructuring and the revival ...

Hosted on MSN

Xbox cuts Game Pass prices and rethinks exclusivity strategy

Xbox, under new CEO Asha Sharma, has reduced Game Pass Ultimate and PC subscription prices while ending day-one Call of Duty releases, signaling a shift toward affordability and retention over ...

Xbox Game Pass gets price cut but won’t include new ‘Call of Duty’ games

Microsoft has dropped the price of its video game subscription service and the platform will not include future “Call of Duty ...

Windows Report

Every Game Announced at ID@Xbox Spring 2026 Showcase

ID@Xbox Showcase reveals a strong 2026 indie lineup, with many titles launching day one on Game Pass across Xbox and PC.

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