Financial services giant Western Union has launched initiatives to interact with and engage its consumers with SMS-based notifications and mobile marketing campaigns. The company tapped mobile ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

The company also plans disable a feature that automatically posts SMS replies as status updates The company also plans disable a feature that automatically posts SMS replies as status updates is a ...

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