The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

One of the most fascinating aspects of this journey is the use of clay modelling, exemplified by Tata Motors’ latest project: the Tata Sierra. This article delves into the intricacies of clay ...

Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

Here’s a full-size clay model of the Tata Sierra. Tata Motors says it takes around six months to make one using industrial clay. The clay is heated to about 60–70°C so it becomes soft and easy to ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...

Do kids ever truly outgrow the clay-molding stage? The soft texture oozing through your fingertips and the way it easily molds to just about any shape in seconds is enticing to little ones and can ...