One of the most important decisions you will make when starting your business is choosing your niche. Your niche determines not only what type of customers you will serve but also how successful you ...

Niche marketing is a tactical approach that targets a specific and well-defined segment of the consumer market. By definition, a niche is a specialized segment of the market for a particular kind of ...

The Massachusetts Institute of Technology was not only ranked by Niche as the top university in the state this year, but also as the top school in the entire country. Niche's ranking of the best ...

Niche is the latest company to help families predict what they might pay. If only colleges would do more. By Ron Lieber It is the scourge of college shoppers everywhere: In so many instances, you have ...

Dartmouth College, revered for its Ivy League status, was, perhaps unsurprisingly, ranked by Niche as the top college in New Hampshire this year. But what other schools made the top of the list? Niche ...

Summertime is just around the corner. Most high school students spend time with their friends preparing for the upcoming school year. For those entering their senior year of high school, summer is the ...