"This new campaign is more than just a giveaway — it's an experience," said Jessica Starnes, director of loyalty at Weigel's.

Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn ...

The growth in popularity of zero commission brokerages has allowed many first time investors to enter the market without ...

Gamification can turn the combative relationship between finance and tech into a team sport that helps improve cloud cost ...

Evoplay’s Bonus House — delivered globally through leading aggregators such as Timeless Tech — is turning gamification from a ...

The program will be aimed at industry professionals seeking to improve loyalty and retention strategies in regulated markets.