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CAC vs payback period: How to make sense of acquisition costs
You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but ...
Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...
Hotels are facing rising customer acquisition costs as new digital marketing regulations and privacy rules reshape how they attract and convert guests online. A recent report from hotel technology ...
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