Shockwaves hit October 2025 after Apple paused its Vision Pro overhaul. This matters now because the pivot shifts engineering and marketing focus from a bulky ...
We all know the problem with the Apple Vision Pro: It's too expensive. Now, Apple is deprioritizing a more affordable follow-up to the futuristic VR headset to focus on Meta Ray-Ban-style smart ...
(Reuters) -Apple has halted a planned overhaul of its Vision Pro mixed-reality headset to shift resources to smart glasses that would rival products from Meta Platforms, Bloomberg News reported on ...
Apple is significantly scaling back production and marketing of its ambitious extended reality (XR) headset, the Vision Pro. While Apple had positioned the Vision Pro as a next-generation device and ...
Apple is sidelining plans to overhaul its Vision Pro VR glasses to focus on developing AI smart glasses that can compete with products from Meta, according to a new report from Bloomberg’s Mark Gurman ...
Apple is shifting focus from the Apple Vision Pro to a new line of smart glasses. Credit: Michael M. Santiago/Getty Images We all know the problem with the Apple Vision Pro: It's too expensive. Now, ...