AdExchanger

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

Newly purchased Vizio TVs now require Walmart accounts to use smart features

A Walmart spokesperson confirmed to Ars Technica that Walmart accounts will be mandatory on “select new Vizio OS TVs” for ...

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...
RBR

VIZIO Adds Experian to Household Connect Data Lineup

VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising product, a move that is designed to help marketers extend TV-first campaigns to additional ...
Gadget Review on MSN

New Vizio TVs lock smart features behind Walmart accounts

New Vizio TVs require Walmart accounts starting March 2026 to access smart features, merging your viewing data with shopping ...
Advanced Television

VIZIO enhances Household Connect solution

Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first ...
adexchanger

With Vizio, Walmart Finally Places Its Stake In The Ad Industry

I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke ...
Marketing Dive

Walmart buys Vizio for $2.3B as retail media race turns to streaming

UPDATE: Dec. 3: Walmart's previously announced acquisition of Vizio closed on Dec. 3. The retailer said the deal will help it provide new ways for advertisers to connect with consumers at scale, boost ...