Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Researchers at University of Tsukuba have used virtual reality (VR) to demonstrate that pedestrians' behaviors, such as stopping or turning their heads, can induce gaze following (the "honey-pot ...

Virtual Reality technology is incorporated in business marketing campaigns. It helps to connect with audience and engage them in a better way. Marketers can employ virtual reality for serious training ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

An Irvine-based software maker’s push into virtual and augmented reality is attracting a mix of new customers that includes eye doctors, engine builders, chemical plant operators and an NFL ...

Virtual reality may prove to be the future of TV, video, and gaming; or, it may play out like 3-D TV or LaserDisc, a fad that never really takes off. Companies like Facebook, Samsung, and NextVR are ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

Since its debut in 2006, Lytro has produced devices that leverage light-field technology, which captures information about the direction and intensity of light rays. Today, the company is applying ...

Whether it’s two, five or 10 years from now, virtual reality technology may change the way people play and communicate on social networks. Virtual reality is among the topics that Mark Zuckerberg, ...