VELCRO Brand/YouTube The legal team at Velcro is, according to a new tongue-in-cheek video, fed up with people misusing the brand's name to refer to shoes and wallets that use generic fastening ...

Lawyers from VELCRO want us to stop using the name as a verb and noun, since it violates trademarks — as they explain in a hilarious video. "This called hook-and-loop.

Before Velcro’s Patent Expired, It Was a Niche Product Most People Hadn’t Heard Of The hook-and-loop tape’s moment in the sun came after others were free to copy it. Kat Eschner.