Steph Curry, Under Armour announce massive change to shoe deal

Golden State Warriors star Stephen Curry had partnered with Under Armour to produce his shoes and apparel for 13 years.
CNN

Under Armour was a real threat to Nike. Now it’s fighting to stay relevant

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...

Steph Curry’s Under Armour Split Brings an End to the Worst-Ever Hoops Shoe Era

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

Surprise Split At Under Armour As Curry Brand Breaks Away

Under Armour expands restructuring plan, raises 2026 operating income outlook. Curry Brand and UA Basketball to be separate ...
TipRanks on MSN

Under Armour Updates 2025 Restructuring Plan

Under Armour ( ($UA) ) has shared an update. On November 13, 2025, Under Armour announced an update to its fiscal year 2025 restructuring plan, ...