It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the type of lure really matter? Today on the water we have a boat load of people ...

Anglers can close their eyes, reach into a tackle box and any lure pulled out may catch black bass. Reese Jones at Hook Line and Sinker in Rogers said Alabama rigs, jerk baits, spinner baits, crank ...

The buzzbait is one of the oldest topwater lures of all time. Dating back to the 1940s, the original design looked slightly different than the modern buzzbaits we know today. Then, in the 1970s, the ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...