Soft plastics are sometimes even more productive than live bait for redfish. Courtesy Z-Man Saltwater fishing lures are versatile, offering nearly unlimited ways to target inshore and offshore species ...

Rapala's adrenaline-pumping Saltwater X-Rap Lures have had a huge impact on the way anglers target almost every kind of saltwater species. Hand tuned and tank tested Holographic inserts. Built to ...

Though the official timeline is a bit hazy, many anglers point to the swimbait revolution of the early 2000s as the kick-off of modern glide baits. As the story goes, crafty Japanese bass anglers ...

Up until the late 1990s, only Slidell-area locals knew who Dudley Vandenborre was. He was the dude who always caught such big speckled trout in Lake Pontchartrain using a soft-plastic lure he designed ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...