Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora. The ad depicts the American toy ...

How do you revive a diminished but once mighty brand in 2024? Two letters: AI. Toys R Us — which, after going bankrupt in the late 2010s, is now mostly a shop-inside-a-shop in Macy’s department stores ...

For nearly a decade, Connie was editor in chief of CNET, overseeing an award-winning team of reporters, editors and photojournalists producing original content about what's new, different and worth ...

Toys “R” Us, the revived toy retailer, is the first brand to premier a one-minute brand film created using OpenAI’s text-to-video tool, Sora. Developed by OpenAI, the company behind ChatGPT, Sora ...

Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

WASHINGTON (AP) — A Toys ‘‘R'' Us television commercial, which features the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon, has drawn the ire of anti-drug campaigners who say ...

A beloved toy store chain that years ago shuttered locations across the country due to heavy financial struggles is reopening ...