Researchers showed that large language models use a small, specialized subset of parameters to perform Theory-of-Mind reasoning, despite activating their full network for every task.

The theory of reasoned action (Ajzen and Fishbein (1977)) is one of the most well known concepts used in quantitative analysis in marketing research. In addition to its simple structure, predictive ...

Even if you’re just thinking about changing a behavior, you’ve taken a vital step, according to the Stages of Change model. Share on Pinterest Change can be hard — especially if you want to change a ...

Theories should guide research concerning factors that influence adult physical activity. Social support, self- efficacy, and beliefs about the outcome of physical activity have been closely related ...