Target will launch its first new apparel brand since 2008, when Converse OneStar made its debut. Ava & Viv, which will roll out to stores in mid-February and bow on target.com on Feb. 22, also carries ...

Last night, over glasses of champagne, Target debuted their latest project: A comprehensive dive into the plus-size arena with a new label, Ava & Viv. Just a few weeks after the introduction of their ...

News broke this morning that the mega retailer we all love to love and hate to hate will be releasing a new plus-size collection come mid-February: Target. The AVA & VIV collection — for which only ...

Target has just announced that it has a new plus-size clothing line joining the fam next month called Ava & Viv. It will hit stores mid-February and is composed of both basics and trendier pieces and ...

This just in: Target unveiled its newest clothing line! Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to turn heads. Arriving in ...

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Rewind back to January when Target customers were frustrated that the plus-sizes from their collaboration with Lilly Pulitzer would only be sold online? The company heard our cries loud and clear and ...

Target‘s message of inclusivity is paying dividends in the retailer’s plus-size business. Growth for plus-size apparel is up 30 percent year-over-year through Jan. 2016. That includes Ava & Viv, the ...

"When the brand launched this spring, I was really honest with both Target and you guys, admitting that while I really liked some pieces, I thought it could be better," she told readers on her blog.

Consumers are excited too as this is the company’s first apparel line that doesn’t just take sample sizes and enlarge them. “I can’t wait to see it,” Lisa ...