"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Last month GE Appliances unveiled its new tagline: good things, for life. The new tagline is meant to be a modern expression of the iconic GE Appliances brand and its announcement came nearly one year ...

Tagline: "They're Walking Our Streets" Tagline: "The first casualty of war is innocence." Tagline: "There are 3.7 trillion fish in the ocean, they're looking for one." Tagline: "There's No Place Like ...

A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline: the two have very different jobs. What exactly is a 'platform idea'?