There’s a new icon in the WNBA. While she’s not on the roster, she does know how to work a runway and shut down a dance battle mid-court. Ellie the Elephant, the New York Liberty’s viral mascot, is ...

Behind the viral dance breaks and sellout merch drops is a calculated, culturally intentional effort led by Shana Stephenson, the Liberty’s Chief Brand Officer. Stephenson alongside two other Black ...

A popular saying has been passed around the WNBA this season: “Everyone watches women’s sports.” But those watching the WNBA have their eyes on one team mascot in particular — Ellie the Elephant. At ...

Ellie the Elephant is not your average sideline entertainment. The New York Liberty's mascot-slash-curator-of-culture is a social media It girl and has gained notoriety for her captivating ...

Diva. Fashionable. Unapologetic. Entertaining. She's your favorite mascot's favorite mascot. It's Ellie the Elephant, better known as "Big Ellie," the charming mascot that has become a social media ...

Just hours before the New York Liberty tip off Game 1 of the WNBA semifinals, cameras are rolling to capture the arrival of one of the city’s most celebrated athletes. Sporting a black-and-white ...

During New York Liberty games, fans may notice a very animated mascot perusing around the arena. Her name is Ellie the Elephant. Introduced to the public in 2022 as part of the New York Liberty's 25th ...

When the New York Liberty reached out to sportswear designer Gabe Stark for a set of custom jersey dresses earlier this year, he was thrilled. The Bronx native is a longtime fan of the WNBA squad in ...

Forget who’s sitting courtside—the most fashionable person attending WNBA games is the New York Liberty’s mascot, Ellie the Elephant. While tunnel walks have become something of a fashion show for ...

Ellie the Elephant isn’t just the zealous mascot for the WNBA’s New York Liberty — she’s a tastemaker and icon in her own right. Plush dolls in her likeness sold out immediately, and a wearable braid ...

Even in the offseason, Ellie the Elephant is keeping New York energy alive. The latest development? Ellie just recently became a New York Times Family Subscriber along with three members of her ...

Stephen Colbert and Ellie the Elephant on "The Late Show" (Photo Credit: CBS) Stephen Colbert took a break from mocking Donald Trump and ranting about texts from the Harris campaign to cover a topic ...