Sales at music gear e-commerce retailer Sweetwater once again reached a crescendo in 2022. The privately-held company said it achieved $1.57 billion in sales and saw revenue growth of 9.5% year over ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

FORT WAYNE, Ind. (WANE) – With foot traffic increasing over the years, Sweetwater decided it was time to expand and create a better customer experience. Sweetwater recently completed renovations on a ...

The Sweetwater Black Friday deals are already jamming, and trust me, this year’s lineup is hitting all the right notes. If you’ve been waiting to snag that gear upgrade, now’s the time to strike while ...

If you’ve been waiting for the end of November to spend some cash in the Black Friday guitar sales, you might be lightening your bank balance sooner than you think. Sweetwater is first out of the gate ...

Sweetwater Sound has set a new world record by creating the world’s largest guitar pedalboard. Guitarist Rob Scallon was inspired to break the record after taking a look at the giant wall of guitar ...

The company reminds us that a great customer experience isn’t complicated. And as important as anything, they don’t just ...

Gear & Gadgets MusicRadar deals of the week: It's all about guitars with hundreds slashed off Gibson, Fender, Strandberg, and more Plugins UAD's free plugin offer is the biggest no-brainer I've seen ...

Companies like Wayfair, Etsy, eBay, and many others in this troublesome inflationary era, struggle with an e-commerce reset as more consumers return to in-person shopping. MasterCard has said that ...

Chuck Surack founded Sweetwater Sound in 1979 as a four-track recording studio in the back of his Volkswagen bus and grew the company into the largest online music retailer in the country. In 2021, ...