More than just a fan celebration, May the 4th represents the enduring cultural footprint of Star Wars. The franchise’s themes ...

It didn’t begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional ...

It’s a rare convergence of science fiction, astronomy, and pop culture. And it’s also an incredible opportunity—to spark ...

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise. Star Wars Day was created by ...